Services
Everything I do falls into four areas: building websites, helping people find them, bringing in enquiries and sales through advertising, and looking after websites once they're live.
You can come to me for one of these, or for all of them.
Websites
A website that explains what you do, works well on every device and is easy to keep up to date.
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Web design and development
New websites and redesigns, planned around what your customers need to find.
- New websites and full redesigns
- Planned around what your customers are looking for
- Works well on phones, tablets and desktops
- Set up properly for Google from the start
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WordPress websites
Websites you can update yourself – text, images and pages, no code needed.
- Edit pages, text and images yourself, without touching code
- Themes and plugins chosen carefully, without unnecessary extras
- A walkthrough when your website is handed over
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WooCommerce websites
Online shops built and supported, with payments, delivery and stock set up properly.
- Products, payments and delivery options set up
- Orders, stock and customer emails working properly
- Support as your product range grows
SEO and visibility
Helping the right people find your business when they search on Google.
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SEO
Helping your business appear in relevant Google searches, so the right people find you.
- Technical checks and fixes so Google can read your website properly
- Page titles, content and structure focused on what customers search for
- Progress followed in Google Search Console
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Local SEO
Getting found on Google Maps and in searches from customers near you.
- Google Business Profile set up and kept up to date
- Pages and wording for the places you serve
- Consistent business details across the web
Advertising and online sales
Paid campaigns that bring in enquiries and sales, with tracking that shows what's working.
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Google Ads management
Campaigns set up, managed and tracked, so you can see the enquiries and sales they bring.
- Campaigns, keywords and ads built around your goals
- Conversion tracking, so you can see enquiries and sales
- Ongoing management and adjustments
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Facebook Ads management
Facebook campaigns set up, managed and tracked, aimed at the people most likely to buy.
- Campaigns aimed at the people most likely to buy
- Meta Pixel and conversion tracking set up
- Regular reviews of what's working
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Google Merchant Center & Shopping
Your products shown in Google with photo and price – feeds set up and kept free of errors.
- Google Merchant Center account set up and verified
- Product feeds kept up to date and free of errors
- Shopping campaigns set up in Google Ads
Ongoing care
Support once your site is live, so it stays fast, secure and up to date.
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Website maintenance
Regular updates, backups and checks, so your site keeps running smoothly.
- WordPress, theme and plugin updates
- Backups you can actually restore from
- Checks that forms, pages and checkouts keep working
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Website security
Keeping your site protected, and fixing it quickly if it's ever hacked.
- SSL certificates and sensible protection
- Updates and monitoring to reduce the risk of attacks
- Clean-up and recovery if a site is ever hacked
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Speed and performance optimisation
Faster pages, which keep visitors on your site and help with Google rankings.
- Image, caching and code improvements
- Hosting and server set-up reviewed
- Measured before and after with Google's own tools
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Technical support
Help with hosting, domain names and business email, from someone who understands them.
- Hosting set-up and moves
- Domain names and DNS records
- Business email, including SPF, DKIM and DMARC
Not sure which you need?
Tell me what's going on with your website or your business, and I'll suggest where to start – even if it's only one small thing.
Get in touchTell me about your project
A few lines are enough: what your business does and what you need help with. Include your current website if you have one.
info@apwebstudio.co.uk- I read and reply to every enquiry myself.
Based in Spalding, Lincolnshire, UK – working with clients worldwide.